Innovations
May 12, 2025

Boku : They promise to fight against 15% of deforestation

BOKU: The Gentle Revolution of Japanese Toilets to Help Save Our Forests

Boku : They promise to fight against 15% of deforestation

🌍 BOKU: The Gentle Revolution of Japanese Toilets to Help Save Our Forests

What if your bathroom could become a place of ecological transition?

That’s the ambitious and increasingly necessary challenge taken on by BOKU, a French company reinventing our hygiene habits through a Japanese innovation: the bidet toilet.

🚿 BOKU: Where Comfort, Technology & Ecology Come Together

Founded by passionate innovators with a commitment to sustainability, BOKU was born from a simple yet powerful idea: to offer a clean alternative to toilet paper by introducing Japanese-style bidet toilets to the European market.

Inspired by the renowned Japanese washlet a high-tech toilet seat that washes and gently dries. BOKU creates a range of bidet toilets designed for French homes. Their products combine sleek design, intuitive technology, and most importantly, a drastic reduction in environmental impact from toilet paper use.

🌳 Toilet Paper: A Daily Habit with Invisible Consequences

BOKU is more than a brand it’s also a driver of environmental awareness. According to the company, 15% of global deforestation is linked to toilet paper production. A shocking and credible statistic that highlights the underestimated footprint of a product we use every single day.

Let’s break it down:

  • 270,000 trees are cut down every day to produce toilet paper.
  • The average European uses 13 kg of toilet paper per year.
  • Toilet paper production consumes huge amounts of water, energy, and bleaching chemicals.

And all that... for a single-use product.

💧 A Simple, Clean & Sustainable Solution

BOKU offers a clear alternative: water, not wood. Bidet toilets use a precise, adjustable water jet for cleaning  a method that is both more hygienic and far more eco-friendly.

Benefits of a bidet toilet:

  • Little to no toilet paper used
  • Fewer clogged pipes
  • Better intimate hygiene
  • Long-term cost savings

BOKU’s models go a step further, with elegant designs, easy installation, and compatibility with European plumbing standards.

🌱 A Company Advocating for Change

Beyond technology, BOKU is on a cultural mission: to shift the way we think about hygiene, which in many Western cultures still relies heavily on paper. The brand actively raises awareness about the environmental cost of the paper industry, while making its products more accessible through flexible payment options and public education campaigns.

✊ Comfort That Saves Trees

Choosing a BOKU bidet toilet means embracing more than just a smart hygiene tool it means joining a quiet yet powerful ecological revolution. You’ll help protect forests, reduce industrial pollution, and move toward a more sustainable, respectful way of living.

💬 Conclusion

In a world where every action counts, washing instead of wiping becomes a statement. BOKU is leading this change, combining innovation, comfort, and environmental responsibility. What if your bathroom became the starting point of your eco-conscious lifestyle?

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